I picked up Rouge because it's Mona Awad and that alone is enough. If you read Bunny or All's Well and loved either for their surreal storytelling, dark and sometimes sick sense of humor, and the spiraling, obsessive women at their centers, Rouge is a must-read. It's an upside-down fairy tale about beauty cults and a fixation on vanity passed from mother to daughter. This book will play with you, so prepare to be disoriented until you are thoroughly comfortable with the feeling.
