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By keeping its focus tight on its four main characters and their lives in contemporary San Francisco, Private Citizens gets closer to an accurate depiction of the lives of certain subset of the Millennial generation than any other book I've read. If you're a tech worker, aspiring activist, writer, or self-identified failure, you'll wince in uncomfortable recognition. Tulathimutte takes every aspect of Bay Area culture that's ripe for think-piece coverage--personal brands; social media; the (corporate, commercial) non-profit industry--to its goriest depths. It's hilarious, bleak, ambitious, and thrilling.