The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors (Paperback)

The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors By Russ Alan Prince, Karen Maru File Cover Image
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Available for the first time in paperback, Seven Faces of Philanthropy introduces to you the Seven Faces approach--a powerful tool that enables development professionals to maximize their effectiveness when approaching major donors for gifts. The authors identify and profile seven types of major donors and offer you detailed strategies on how to approach them. Both novice and expert fundraisers will find this framework a valuable supplement to existing strategies and techniques.

About the Author

Russ Alan Prince is president of Prince & Associates, a leading consultancy in the private wealth field. Prince & Associates works with nonprofits, private banks, insurance companies, and investment management firms on strategic issues involving the private wealth markets. Prince is columnist for leading financial industry magazines and author of fifteen books in these interrelated fields, several coauthored with Karen Maru File. Karen Maru File is associate professor of marketing at the University of Connecticut at Stamford. Her long-term research interests include global wealth, professional services marketing and philanthropy, interests which lead to her collaboration with Russ Alan Prince and Prince & Associates.

Product Details
ISBN: 9780787960575
ISBN-10: 0787960578
Publisher: Jossey-Bass
Publication Date: November 30th, 2001
Pages: 240
Language: English