“[An] important book.… Heine’s vibrant writing makes it come alive with personal significance for every reader.”—Carol Dweck, author of Mindset
Scientists expect one billion people to have their genomes sequenced by 2025. Yet cultural psychologist Steven J. Heine argues that, in trying to know who we are and where we come from, we’re likely to completely misinterpret what’s “in our DNA.” Heine’s fresh, surprising conclusions about the promise, and limits, of genetic engineering and DNA testing upend conventional thinking and reveal a simple, profound truth: your genes create life—but they do not control it.
About the Author
Steven J. Heine is Distinguished University Scholar and Professor of Social and Cultural Psychology at the University of British Columbia and author of Cultural Psychology, the top-selling textbook in the field. He lives in Vancouver, Canada.
An accessible contribution to what the author calls 'genetic literacy’ and a satisfyingly hard-edged work of popular science. — Kirkus Reviews
Steven Heine is one of the leading cultural psychologists in the world.… a trustworthy guide through the moral minefield of genetic differences. — Jonathan Haidt, author of The Righteous Mind
This brilliant, invaluable book sets straight crucial matters of heredity and environment and their interaction—and does so in lively and lucid prose. — Richard Nisbett, author of Mindware