Dataclysm: Love, Sex, Race, and Identity--What Our Online Lives Tell Us about Our Offline Selves (Paperback)

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Staff Reviews


As the internet becomes an increasingly integral part of our daily lives, there is an unprecedented ability to collect and examine large swaths of data about how we think, act, and portray ourselves, both on and off-line. Rudder, one of the founders of the dating site OkCupid, deftly parses through the mass amounts of data that is regularly collected by our online actions to demonstrate how we perceive ourselves and others, how disparate our actions are from our words, and what big data can tell us about human nature.

— From Kim

Description


A New York Times Bestseller

An audacious, irreverent investigation of human behavior--and a first look at a revolution in the making

Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don't need. In Dataclysm, Christian Rudder uses it to show us who we truly are.

For centuries, we've relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers.

In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person's sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America's most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don't think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible.

Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves--a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

From the Hardcover edition.

About the Author


Christian Rudder is a co-founder and former president of the dating site OkCupid, where he authored the popular OkTrends blog. He graduated from Harvard in 1998 with a degree in math and later served as creative director for SparkNotes. He has appeared on Dateline NBC and NPR's "All Things Considered" and his work has been written about in the New York Times and the New Yorker, among other places. He lives in Brooklyn with his wife and daughter. From the Hardcover edition.
Product Details
ISBN: 9780385347396
ISBN-10: 0385347391
Publisher: Broadway Books
Publication Date: September 8th, 2015
Pages: 320
Language: English